Management Information Systems: Managing the Digital Firm, Global Edition Paperback 648p

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For introductory courses in IS (information systems)and MIS (management information systems).

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm providesthe most comprehensive overview of information systems used by business firms today,while drawing connections between MIS and business performance. The Laudons areknown for their outstanding real-world case studies, which describe howwell-known companies use IT to solve problems and achieve business objectives.Students develop sought-after skills, such as leading IS-related managementdiscussions and using IT to meet bottom-line results. Each chapter of the 16thedition features all-new Interactive Sessions, new Video Cases, and anew Career Opportunities section building practical job-seeking skills. MyLab-« MIS is not included. Students, if MyLab MIS isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab MIS should only be purchased when required by aninstructor. Instructors, contact your Pearson representative for moreinformation.

Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.

 

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